Along with the pandemic, the world is facing a different crisis; racial discrimination. Especially, the Black Lives Matter campaign has kicked off, following the death of George Floyd from police brutality, earlier this month. Among many celebrities who stood against it, BTS, the global phenomenon has, too, stated their solidarity with the #BlackLivesMatter by donating $1 million.
From the get-go, BTS formerly known as Bangtan Sonyendon(Bullet Proof BoyScout), talked about social injustice and the impact of youth in the nation. Though ridiculed for it in the beginning, they now have become a voice for millions of people, mainly youth around the globe.
Likewise, the boy band donated earlier this week, which Black Lives Matter later confirmed to BTS this Friday. But they have sworn not to make any comments regarding the donation, as the objective is bright as the day.
However, their simple act did not go unnoticed. The managing director for Black Lives Matter, Kailee Scales said,
“Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”
Who Is BTS? And Why Their Contribution Matter?
In this day and age, you are lying if you say you know nothing about BTS. Although it is common for people to not know about them, not even hearing their name is simply unheard of, considering their impact on the music scene internationally. So, the question arises, who is BTS? And why them supporting the Black Lives Matter is essential?
To start, BTS is the South-Korean boy band, comprising of seven members: RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. They were formed under the label Big Hit Entertainment on June 13, 2013.
With the same passion for music and in the hope of making it big, the seven young boys with an average age of 16, set out to the world. However, their early career was not exactly a flower road.
Coming from a small company, the Boys lacked support either from music stations or in award ceremonies. Moreover, their music that contained messages for youth and talking serious stuff was ridiculed by the Korean society.
We would be lying if we said they did not have conflict and crisis in those days. But still, the seven boys survived the cut-throat music industry and rose at the top with the help of their fans known as ARMY.
Similarly, each year, the group grew, gaining more fans internationally. And with no time, the unknown group from South Korea was topping music charts and out-selling stadium tours.
With that being said, they are “the biggest boy-band” in the world right now, with millions of fans. Unlike other bands and groups, BTS’s music that talked about loneliness; success, identity, and acceptance resonated well with their younger audiences.
But with their success, now their fandom consists of demographic from all age groups. Hence, they have the power to influence and reach larger audiences than anyone else out there.
True to the statement, BTS even attended the United Nations at their 73rd General Assembly, representing the youth followed by many other awards in their homeland. You can watch the full speech they gave at the United Nations Assembly right below.
Not to mention, many brands that they have endorsed have found a significant rise in sales, from small solo business to large organization. Taking that into account, their actions to support #BlackLivesMatter surely have placed many of their audience’s attention to the movement happening in the states.
And likely with this more and more person, no matter where are sure to expose and educate on this movement as well.
Furthermore, the phenomenal global band appeared as part of YouTube’s “Dear Class of 2020” commencement event earlier today, joining prominent figures like former President Barack Obama, Michelle Obama, Beyonce, and more.
Other Celebrities Also Support The Movement
As the protest against racial discrimination has heated up, more and more celebrities have started speaking in support of the movement. Not to mention, many donated to the organization as well.
Along with BTS, other South Korean artists both grew up in states, and those who did not are supporting the movement as well. Like Los Angeles native Mark Tuan from GOT7 donated $7000 to the George Floyd Memorial Fund, Korean-American rapper pH-1 donated $3000 to Black Lives Matter, and Jae from DAY6 donated $1000 to the Minnesota Freedom Fund.
Supporting the matter, another Seoul-based hip-hop artist Jay Park and his label H1GHR shared their artist have donated $21,000 to the cause.