Sylvester Dacunha Wikipedia And Age: How Old Was The Amul’s ‘Utterly Butterly’ Girl Creator?

Mourning well-wishers are curiously searching for Sylvester Dacunha wikipedia and age after the news of his sudden death surfaced on June 20, 2023. 

Sylvester Dacunha was a talented advertising genius who designed The Amul’s ‘Utterly Butterly’ Girl in the 1960s. The Amul Girl campaign is renowned as the world’s longest-running advertising campaign centered around a single character.

Jayen Mehta, the Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd and the marketer of Amul expressed deep sorrow over daCunha’s demise, acknowledging his enormous impact on the advertising industry.

For six decades, daCunha played a pivotal role in Amul’s advertising endeavors, leaving an indelible mark on the brand. Mr. Mehta emphasized daCunha’s significant contributions, stating that Amul owes its successful branding and the worldwide recognition of the Amul girl to him.

Despite his unexpected death, Sylvester daCunha’s creativity and vision will be sorely missed in the advertising world.

Also Read: Olivier Benloulou Wikipedia And Age: Net Worth And Charity

Sylvester Dacunha Wikipedia And Age: How Old Was The Amul’s ‘Utterly Butterly’ Girl Creator?

Sylvester Dacunha, the creative genius behind the iconic Amul “Utterly Butterly Delicious” girl, remains a mysterious figure when it comes to his exact birth date.

However, according to HindustanTimes, he was believed to be 80 at the time of his passing. Despite the mystery surrounding his birth date, Dacunha had an immensely fruitful and enduring career.

Born and raised in a large family of 12, Sylvester grew up with his parents and ten siblings. Although information about his early life and educational background is scarce, it is believed that he followed in the footsteps of his brother, Gerson da Cunha, and entered the marketing field.

Sylvester Dacunha wikipedia
Sylvester Dacunha was the creator of Amul Girl logo. (Source: Twitter)

In the 1960s, when Sylvester was in his 20s, he designed the Amul girl logo, which quickly became an iconic symbol of the brand. His creative prowess and deep understanding of market dynamics and public sentiment made him a renowned figure in India and worldwide.

After achieving tremendous success with Amul, Sylvester established “daCunha Communications,” a company specializing in crafting memorable slogans and captivating designs for various companies.

His venture proved to be highly successful, and Sylvester became a role model for aspiring marketers and creative minds.

His remarkable contributions to the advertising and marketing industry and his exceptional creativity have solidified his legacy as an influential figure in the business world.

Sylvester Dacunha Wife Nisha: Kids And Family

Sylvester Dacunha, a name synonymous with marketing brilliance, has always been an enigma when it comes to his personal life. However, some insights can be gleaned from his association with his brother, the late advertising maestro Gerson daCunha.

Born into a Goan Catholic (Christian Brahmin) family, Sylvester was one of twelve children of Francisco Caetano da Cunha and Leopoldina Maria Gonçalves.

Francisco, a Portuguese army lieutenant stationed in Goa, played an active role in the military campaign against the Marathas in Savantvadi.

Sylvester’s parents chose to make India their permanent home, never returning to their native country. He was married to Nisha Dacunha, and the loving couple added a new member, their son, Rahul daCunha.

Sylvester Dacunha wikipedia
Sylvester Dacunha’s son is the owner of DaCunha Communications. (Source: Instagram)

Though details about Sylvester Dacunha’s wife, Nisha, remain unknown, it is evident that their union was filled with love and devotion.

Likewise, Rahul daCunha has followed in his father’s footsteps and pursued a career as an advertising professional, particularly excelling in creating Amul topicals.

Rahul is a multi-talented individual involved in playwriting, column writing, and film production/co-screenwriting-directing with Bugs. He also owns daCunha Communications, which he inherited from his father.

The tragic passing of Sylvester Dacunha has left a profound void in the lives of his wife, son, and family. Condolences have poured in from around the world, paying tribute to his immense contributions and mourning the loss of a visionary.

It is expected that his family will continue his legacy of creativity and unwavering passion for their work, carrying forward the indelible mark he left on the advertising industry.

Sylvester Dacunha Net Worth And Career Journey

Sylvester Dacunha, a visionary in the world of advertising, embarked on an illustrious career that spanned over six decades, leaving an indelible mark on the Indian advertising landscape.

In 1966, Dacunha’s creative genius gave birth to a beloved mascot known as the Amul girl, who quickly became an iconic symbol of the brand.

This adorable character, with big eyes, a red polka dot frock, ribbons, and red shoes, captured the hearts of mothers and children across the nation.

Recognizing the need for a catchy tagline to accompany the mascot, da Cunha’s wife, Nisha, contributed the phrase “Utterly Amul,” while he added the word “Butterly,” resulting in the famous slogan “Utterly Butterly Amul.”

Sylvester Dacunha wikipedia
Sylvester Dacunha had earned a massive fortune throughout his career. (Source: Facebook)

Despite his passing, Sylvester daCunha remained an active, creative force at Amul until the end. His lifelong dedication and visionary ideas helped him accumulate a net worth of no less than $10 million.

Today, the Amul girl stands as a symbol of both nostalgia and memorability in Indian advertising, a testament to daCunha’s unparalleled contributions to the industry.

Together, they revolutionized the brand’s image and propelled it to new heights of popularity. Under daCunha’s leadership, daCunha Communications was established in 1969, serving as a testament to his enduring legacy.

Over the years, the agency crafted numerous memorable campaigns, including the thought-provoking “Party, Patni or Woh?” and the witty “British Errways” and “Bom Bye.”

His remarkable journey inspires aspiring advertisers and creative minds alike, forever etching his name in the annals of Indian advertising history.

Sylvester Dacunha Death And Obituary

Sylvester daCunha, the creative genius behind the legendary Amul Girl ‘utterly butterly’ campaign, bid farewell to the world on a somber Tuesday night in Mumbai, leaving a void in the advertising industry that can never be filled.

The news of his passing sent shockwaves through the creative community and beyond as the man who brought joy and laughter to millions with his iconic creations departed from our midst.

Jayen Mehta, the managing director of Amul, took to Twitter to share the heart-wrenching news, expressing profound condolences on behalf of the Amul family.

The loss of daCunha, a luminary in the advertising world, is a deep blow to the industry that has relied on his unparalleled creativity and vision for decades.

Sylvester Dacunha wikipedia
Sylvester Dacunha will be greatly missed as a creative mind and marketing genius. (Source: Facebook)

As the chairman of daCunha Communications, Sylvester daCunha’s association with Amul spanned over six decades, during which he revolutionized the brand’s advertising journey.

His innovative and timeless designs, most notably the Amul girl campaign in the 1960s, not only captured the hearts of the nation but also became an integral part of our cultural identity.

The cause of Sylvester daCunha’s demise remains unknown, he took his last breath on Tuesday, June 20, 2023.

Friends, colleagues, and admirers of his work gathered to pay their respects at the funeral at the RC Church at 4 pm, Wednesday, Jue 21, 2023, where tears mingled with cherished memories of a man whose creative genius will forever resonate in the annals of advertising history.

You May Also Like:  Shahzada Dawood Religion: Is He Muslim Or Christian? Family Ethnicity

Junu Bhattarai
Junu Bhattarai
Junu Bhattarai is a maverick storyteller with an insatiable appetite for uncovering the hidden gems of the entertainment world. Armed with a background in film studies and a relentless passion for creativity, Junu brings a bold and avant-garde perspective to the pages of LatestBollyHolly.

Expertise: Social Media Trends Celebrity news


  • Innovative storytelling blurring reality and fantasy.
  • Pioneer in identifying emerging cultural trends.
  • Trailblazer in multimedia content creation
  • Experience

    Junu's journey as a writer has taken them on a whirlwind tour of the entertainment landscape, from indie film festivals to mainstream media outlets. As the writer for LatestBollyHolly, Junu continues to disrupt the status quo, offering readers a glimpse into the future of entertainment.


Most Popular